SVE NEWS & CWMALLS Sharing Series – CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary

As the themes of 2019, vertical and horizontal excavation, full execution, and strong alliance usher their own stories silently; whether in technology, product, promotion, management aspects, or standard, value, ecology, sharing aspects, its every point and face show dream, power, passion and mission to everyone! Also every challenge and crossing are the super cores of CWMALLS people, we brave the wind and the waves, and break to open a way through brambles and thorns on 2019’s international stage and world market, showing the iron will and diamond quality of team spirit and team attitude, and annotating CWMALLS’s big plans and small goals perfectly! 2019 year-end summary is just like “Tale of Springtime” to share everything of CWMALLS, CWMALLS COMMODITY with all of you!

Operation with the standard of “process” has become the absolute model and challenge of CWMALLS people, CWMALLS team, CWMALLS complex on the axis of time in 2019; “CWMALLS®” made up of refinement, precision and high efficiency brings numerous super surprises and values to worldwide friends and partners in every minute and every second! “CWMALLS COMMODITY™” consisting of networking, internationalization and standardization collides with spark, and breeds truth in every cooperation and sharing; horizontal integration and vertical excavation also provide 360° supervision and service to the security, stability and convenience of coordinate of WWW.CWMALLS.COM in “process”! For example, the formulating of annual goals and plans in January in 2019, “Talent Plan” and “Cooperation Between School and Enterprise” in February, “Spokesman Project” and “CWMALLS JADE SEAL” in March, “Big Social Promotion” from April to September, carrying out in-depth, extensive vertical and horizontal excavation on Instagram, including technology upgrading of PC, Pad, and mobile terminals in June, “Multi-functional and Patented Product”, “CAS”, “The Ecological Chain of Integration of Man and Thing”, “33 Months’ Battle Call”, etc. in October, festival activities for “Black Friday”, “Cyber Monday”, “Thanksgiving” in November, promotion activities about “Christmas” and “New Year” in December all revolve around the integrated development of CWMALLS technology, CWMALLS product, CWMALLS promotion, CWMALLS management, CWMALLS brand in the form of “process” and “socialization”; similarly, it is also one of the protagonists of our 2019 year-end summary! Welcome to appreciate and share their stories!

CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary — Promotion Part: this is the core of CWMALLS Whole Industry Chain Standardized Value Ecosystem, also the “Locomotive” of marketing; functions and services of online and offline advertisement set up a brand-new standard for the positioning, execution and assessment of “CWMALLS Promotion”; especially in precise, socialized pushing and sharing, it can show stereo and diverse characteristics, whether for Instagram, Facebook, Blog, News and other promotional texts, photo, video, and live streaming sharing, or “CAS” channels of keyword, Google Shopping, Bing Shopping, ect., “CWMALLS Promotion” always passes surprises and values to worldwide friends and partners with objective and fair, pragmatic, up-to-date “combination blow”! Whether it is online perception, or offline experience, we promote our design concepts, brand stories, functions and characteristics, service standards to you in different angles; furthermore, we do precise promotion and publicity via “Crowdfunding”, “Sponsorship”, “Charitable Donation” and other event marketing activities to maximize brand and market values! Though due to the influence of “Sino-US Trade War” and “World Multipolar Changes” in 2019, the promotion and publicity effectiveness of some multi-functional products, patented products and innovative products greatly reduced, our promotion is still effective in actual feedback and experience; especially the energetic promotion, interaction and publicity on Instagram, Pinterest, YouTube increased the exposure rate and awareness of CWMALLS greatly, and attracted cooperation and endorsement of many celebrities. The perfect combination of “Wave Mode” targeted advertising and real-time weather forecast becomes the trump card of 2019 “people oriented” promotion part, it is particularly worth the thumb up! Therefore, under the condition of stable technology, mature product and lukewarm market, “CWMALLS Promotion” is creating miracles with bigger mission! In 2019 let’s thumb up for “CWMALLS Promotion”! Thumb up for global promotion team! Thumb up for the implementation of “33 Months’ Battle Call”!

CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary — Product Part: united innovation, design and manufacture of 27 countries and regions in the world, and has realized magnificent transformation and upgrade of “Country of Origin”, “Patent” and “Multi-functionalization”; meanwhile, the standard, efficient supply chain operation makes “CWMALLS Product, Commodity” stand out among global peers and competitors; its patent and networking have realized the “Double Gene” characteristic of “CWMALLS Product”, also have become the first choice in every R&D, innovation and cooperation in 2019! Core patented products like “Universal Space Product”, “Technological Product”, “Multi-functional Products” which are anti-explosion, constant temperature, and constant humidity, radiation-proof, pure natural “Health Care Product” that can promote circulation (especially it has certain protective effect for diseases like cardiovascular disease, arthritis and so on), etc. also have applied for European Union patents, and realized “Custom Made”, “Personal Tailor” and other personalized services! The materials require natural, green, environmental protection and biodegradability, “CWMALLS Product” has had a qualitative leap and quantitative sublimation with the joint cooperation of CWMALLS Global Super Networked Lab, CWMALLS Global Super Patent Review Committee, CWMALLS Global Super Networked Factory and world-class testing organizations, certification bodies and insurance companies; joint series and limited edition series also have got leap development in the standard operation of “process”; the extensive use of big data, blockchain, ERP, robot, AI, VR and other technologies also makes “CWMALLS Product” become the super example and endorsement of the networked, globalized, patented product in 2019! To truly realize its difference is your difference, its excellence is just your brilliance, and its story is just your story! In 2019 let’s thumb up for “CWMALLS Product”! Thumb up for global product team! Thumb up for the execution of “33 Months’ Battle Call”!

CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary — Technology Part: technical requirements made up of safety, stability and speediness have also been promoted comprehensively in 2019; especially the comprehensive revision and upgrade of “Six Golden Flowers” (, movies.,,,, have become the new journey of 2019 Technology Part and provided you with stereo and polybasic sensory experience and artistic enjoyment; meanwhile, the extensive and in-depth cooperation with Google, Microsoft, Amazon, Oracle, Cisco and Apple has made world-class intelligent cross-border online shopping become reality; the application of voice search in shopping on the mobile and Pad terminals represents the successful achievement of “CWMALLS Technology” from following to driving, then to leading “hop skip and jump”; technological layout from Silicon Valley in “San Jose” also became the protagonist of 2019 technical events, and laid a solid foundation for iterative development of technology; meanwhile, the full starting, application and upgrade of European server, Asia Pacific server and North American server also represent the coming of globalization era of “CWMALLS Technology”; whether for the excavation, training, introduction of technical personnel, or the cross-border mix and cooperation of technological innovation, CWMALLS technology team will take “people oriented” and “experience comes first” as the cores to make “WWW.CWMALLS.COM” truly realize the great vision of “sharing”, “shopping”, “living”, and provide precise, automatic, seamless perfect services and experience! Thus CWMALLS technology team maintains a clear mind, a high degree of vigilance, and innovative attitudes in every day, every minute in 2019 to truly realize being responsible for 60 seconds when at work for one minute! In 2019 let’s thumb up for “CWMALLS Technology”! Thumb up for world technology team! Thumb up for “33 Months’ Battle Call”!

CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary — Brand Part: this is the best witness from product to trademark to brand, on the world-class market and international stage, it not only needs to “dance with wolves”, but also must “snatch food from the jaws of a tiger”; although “CWMALLS” has been registered in 35 countries in the world for class 25, 18, 9 trademarks (registered successfully in Russia, Australia, Japan and India in 2019), the meaning of truly becoming a brand is that it brings value and has certain awareness! For example, in 2019’s subdivision categories, “CWMALLS® Sheepskin Coat” series, “CWMALLS® Fur Coat” series, “CWMALLS® Multi-functional 2 in 1 Coat&Jacket” series have surely become the protagonists of world innovative online brand; the best witness is that in 2019 more and more customers searched “CWMALLS” directly on Google and Bing, and more and more people followed CWMALLS on Instagram, which also prove that “CWMALLS Brand” has had certain customer base and awareness in European region and North American region; of course, as the world’s first online patented brand, “CWMALLS®” shoulders more dreams and missions; for instance, its unique brand connotation (patent, science and technology, art, intelligence), extraordinary service experience (free “Custom Made”, “Personal Tailor” services), and digenic structure (patent and networking), etc. all show the due features and properties of a brand! Recruitment of “CWMALLS Chief Brand Ambassador” and spokesman activity have also played the role of four liangs stirs thousand catties in 2019’s brand publicity and team construction; especially the great help of brand management organization made the word of mouth promotion and publicity of “CWMALLS Brand” with might doubled! For branding development, CWMALLS people are in action, CWMALLS team is in action, CWMALLS complex is in action! In 2019 let’s thumb up for “CWMALLS Brand”! Thumb up for world design team! Thumb up for “33 Months’ Battle Call”!

CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary — Management Part: this is a marathon that keeps pace with the times, it carried out every transformation and upgrade in the time of the axis; both the recruitment of internationalized talents, and the joining, management of local partners should be supervised and executed with standard, also should be stimulated and rewarded transparently; selecting and using talented personal are the basis of “CWMALLS Management”, bold but cautious, full execution are the cores of “CWMALLS Management”; the implementation of those concepts and elements needs enough values, outlook on life, and world view! Under what kind of management can worldwide partners, suppliers and teams have higher performance? In 2019 we made lots of attempts in every training and assessment, such as the establishment of worldwide “SUC (Student Union Commune)” solves the problem of talent reserve, cross-border learning, communication and cooperation strive constantly to adapt to the “fragmentation”, “liberalization”, “personalization” of the Internet ecosystem and “SBUS” online shopping experience! For another example, letting the back-end R&D, design, manufacture, and front-end promotion, sales, and service form a closed-loop, an ecological chain (CWSVE), and finally convoy for the perfect KPI. All these situations happened in every day and every operating post in 2019, convoying the full achievement of all plans and goals of years of 2019 and 2020! In 2019 let’s thumb up for “CWMALLS Management”! Thumb up for global management team! Thumb up for “33 Months’ Battle Call”!

In 2019 CWMALLS persisted in innovation and moved towards the set goal all the way. The calling of “33 Months’ Battle Call” makes CWMALLS people braver when facing more challenges; the opening of SVE NEWS lets CWMALLS make its own voice. CWMALLS is growing, transforming, practicing… Long winds and waves will sometimes hang straight from the sea! In 2019 we were on the way, and continued the battle for 33 months, though present results are not so ideal, CWMALLS is a miracle in the recessionary, troubled cross-border trade area, in 2020 we will make this miracle be larger and stronger, complete the process from quantitative change to qualitative change, and shine the splendor of CWMALLS! Though the plans and goals of 2019 weren’t finished completely, results of our efforts are still remarkable, in the coming 2019 we will continue the unfinished dream and mission, and advance to the big target of being listed on Nasdaq in 2020!

A sharp sword needs to be polished, the fragrance of plum blossom comes from cold winter; CWMALLS people, CWMALLS team, CWMALLS complex go from 2010 to 2019! This is the power of dream, also the witness of original aspiration; day in and day out, year after year, from negative to positive, from black and white to colorful, I am what I am, my courage mounts as the battle progresses, I am solid as a rock; in the past 12 months, there were 180° transition, cliff trauma, courage to rebuild everything, and consistent spirit, what’s more respectable is “the development like annual ring”! International events, company events and personal events of 2019 have become a symbol at this moment! Of course, during the process we thank every social organization and personage that support the development of CWMALLS, CWMALLS COMMODITY, MWE FUND all the time, it is your help and care that let us gain more warmth! We thank every supplier and partner, it is your tolerance and insistence that make us more and more powerful! We thank every CWMALLS people, it is our unity, struggle and never forsaking that make us who we are today! You are the most respected and lovely people! Thank you!

CWMALLS JADE SEAL: CWMALLS people always maintain the absolute loyalty to dreams and missions, and always keep the absolute execution of targets and plans! Ruled by the grace of God, there must be great achievements — CWMALLS People!

CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary: thumb up for dream!

CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary: cheer for mission!

CWMALLS, CWMALLS COMMODITY 2019 Year-end Summary: struggle for goal!


Bid farewell to uneasy 2019, and welcome the unpredictable 2020!

I am what I am — CWMALLS People!



December 30, 2019

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